What's Good For The Goose

Speaking of surgery and the Surgery Center , a funny thing happened to me on the way to the operating room to do premium Lifestyle cataract implant surgery this morning. I was on my way to Berea to the Surgery Center at the crack of dawn when all of a sudden the traffic on Crocker Road came to a full and complete stop. There, 3 cars in front of me, was a goose casually sauntering across the street.

 

What’s wrong with this picture? Well, this wasn’t a “Make Way For Ducklings” thing, this guy was a full-grown goose. No gosling here, this fellow clearly had his pilot’s license. You’ve been here before, haven’t you? Didn’t it strike you as odd, too? A goose is a BIRD for heaven’s sake. Did he forget? Why didn’t he just fly?

 

Anyway, the staff at the Surgery Center was just super this morning and every patient had a great experience. Everything went off as planned. We were flying!

 

Not like that goose...

 

Dr. White

Where Do We Do Our Surgeries?

Although we have a very large, very beautiful main office in Westlake ( see pictures on our website) we don't have enough room to do our surgeries right there. So where does Dr. White do cataract surgery, especially surgery using all of the new Lifestyle implanst? Well, glad you asked!

For more than 15 years Dr. White has been doing lots of his surgeries at a simply fantastic outpatient center called The Surgery Center in Berea. You can find their website here. The Surgery Center has been run since it opened by a woman who is simply the best surgical administrator in America, Barb Draves! Barb was part of the original team who opened the center some 27 years ago, and it has grown into one of the busiest outpatient surgery centers in the whole country.

So why there? Why choose THIS particular outpatient center to use for our most exciting, premium cataract surgeries? In a word it all comes down to excellent patient care. The entire staff at The Surgery Center is fully dedicated to providing not only the very best care possible but also to give our Skyvision patients the best experience possible. Just like in our office at Skyvision Centers!

We couldn't be happier with the care our patients get at The Surgery Center, and we know you will be happy there if you need to have surgery!

Skyvision Centers Social Media 2.0, beta Launch

Wow! Where did the time go? Are we really already through sky vision Center social media 1.0? That went fast!

 Skyvision Centers Social Media program version 2.0 is now in beta. We officially launched today. There is now an active Skyvision Centers Facebook fan page, two Twitter accounts, our well-established website, a YouTube channel, and of course this blog. The interaction/link map is completed and all of the pieces parts are in place.  We anticipate a two-week data during which we will test out all of the links between our "Internet real estate"addresses, as well as to test out our ability to generate interesting and meaningful content.

 What do we hope to accomplish by establishing this program? Everyone at Skyvision Centers believes that we are a truly unique offering in medicine. We are without a doubt the first truly patient-centered eye care business in the United States. We think we not only have a great service to offer, but we also have a great story to tell. We're all very hopeful that these little corners of the Internet will give us that chance.

 So if you live anywhere near Skyvision Centers in Cleveland, Ohio make sure to be on the lookout for our ads, Tweets, and updates on Facebook, YouTube,  and Twitter. Follow us! Become a fan! We can't wait to see you.

The Dr. WhiteBoard!

We've gone video! Yesterday Dr. White filmed the introductory video of his educational series "At the Dr. WhiteBoard"! Everyone in the office at Skyvision loved it. Our Director of Social Media will post it on our Youtube channel later today, and then he will link it here, on our Facebook page, and via Twitter.

Keep an eye out for frequent updates. Help us go "viral"!

Last Day in Boston

Great, very productive meeting! In keeping with the theme of the weekend I'll be meeting with the folks at Inspire this morning for discussions about ocular surface disease.

The last task will be to meet with Dr. Dan Durrie and Brendan Sheil to pick their brains about maximizing our ability to implement the RevitalVision program at Skyvision Centers. It's really hard for me to over-state how revolutionary I think this program is, and what a boon it will be to patients as varied as the 70 year old hoping to keep her driver's license and the 17 year old hoping to go pro in baseball. RevitalVision is simply the best example of the interaction of real, hard, complex science and its application in the improvement of people's lives

Then it's off to visit Gram and Gramp in Rhode Island!

Dr. White.

Playing Hookie in Beantown

I just got back to my hotel after about 7 hours of playing "hookie" from the ASCRS convention (all work and no play, and all). I checked out figuratively at about 3 this afternoon and got in a killer Crossfit workout in the Hotel gym. The kid working out next to me said it all: "Man...that's some unbelievable work-out  Dude!" Nothing like Crossfit to cleary your mind.

I went to college in Massachusetts and there are a bunch of my classmates here in Boston. My good friend Chuck rounded up his wife Sherrie and their partners Hugh and Katie for dinner at Mistral. What a place! Hugh and Chuck lived with me in the same freshman dorm at Williams College. Lots of laughs as we remembered whaty knuckleheads we were in college and shortly after. Every now and again it's good to duck our and escape  the business world. I'm refreshed...ready and raring to go tomorrow!

Thanks to Chuck for a great walk down memory lane.

Dr. White

All About The Ocular Surface

Back to the front of the eye this year at ASCRS. Several of the biggest companies in the eye care world are ready to introduce new medicines to help make the ocular suface more healthy, to make patients more comfortable and see better.

Our tears are actually a complex mixture, an emulsion (kind of like well-shaken Italian salad dressing!) made up of salt water (aqueous), oil (lipid or meibum) and mucin. We already have really good anti-inflammatory medicines for dry eye like Lotemax, and excellent medicines for the improved production and health of the aqueous layer like Restasis. A newer development is the use of the antiobiotic Azasite to make the lipid portion of our tears work better.

The hole in our protfolio of treatments is something to work on the mucin in our tears. At present we do not have anything, either with or without a prescription, to help this part of our tears. It looks like one of the biggerst  companies will come out with an over-the-counter eyedrop that will specifically address this area. Stay tuned here, on our Facebook page, and on Twitter for news about this very exciting development!

Dr. White